We recently had the pleasure of speaking with Daen Brown, Co-Founder and Director of King Brown Pomades. See below for our interview on their story and some advice for all Hair Styling Users out there!
Your Story – How did King Brown Pomade come about?
Previously I had worked with another major pomade label and at the time when our business relationship ended in 2013 they had no major competitor within Australia. I got speaking with my childhood friend and now business partner Dan about potentially starting our own brand, we both had the same unified vision of what we wanted to bring to market and after 12 months of concepting and product development KBP launched in Sept 2014 with our first product a traditional oil based ‘Original Pomade’.
What should we look out for in styling products nowadays? What’s good? What’s not?
There’s a truck load of great products out there and even more terrible ones. Good brands will spend the time and money to develop and test the products fine tuning every detail along the way and it can take a frustratingly long amount of time but you can notice and appreciate the detail in packaging and product. We’ve seen a proliferation of generic white label products hit the market that are basically all the same ‘range’ offered by labs not necessarily people or brands that have put extensive time in to test them. These products allow low budget brands to hit the market fast with low minimums, low quality and large product offerings but there is generally no understanding behind why that product was made or where the influence came from, just money grabbing. Be wary of generic packaging and labelling.
What are the differences between pomades and wax products?
Pomade’s traditionally were a greasy or waxy substance that was used to style hair giving the user’s hair a shiny, slick appearance, that did not dry it out. These days the use of the word ‘POMADE’ is a lot less definitive and is widely used to market lots of varying men’s grooming products including water soluble gels, clays, creams and of course classic oil based products. Ask your barber what they would recommend for your hair/style and don’t be afraid to try something new as you’ll most likely be pleasantly surprised!
Any tips on how to quickly style your hair using pomades?
For initial application work a small fingertip size lick between the hands and finger, apply to dry or mildly damp hair starting at the back of the hair, be sure apply back to front, side to side to ensure all the hair is coated root to end.
Style hair as desired, increase amount used for added hold, defining part lines and securing fly away hairs. (gradually add more product if needed, use of less can and often is better)
Important to note that products with wax content will create build up over consecutive days so use less product in days after initial application. Water based products will require the same or similar amounts each application.
Recently we were fortunate enough to get in contact with Jack The Snipper – a hair styling brand taking the Australian Market by Storm!
Tell Us About How Jack The Snipper Started?
Jack the Snipper’s founder, Paul Macnamara is the son of a Barber, he practically grew up with a pair of scissor in his hands, so he knows a thing or two about blokes. After working with many products over the years, Paul was inspired to create Jack the Snipper, a brand that reflects men across the board and their individual hair styling needs, shine or matte finish, medium or strong hold, think or fine hair. Guys like things to be simple and effective and that is the basis of our products. Not only that, they are of the highest quality and are made right here in Australia.
Jack the Snipper was born out of our Byron Bay Barber Shop. It was an evolvement of necessity and passion, Byron Bay needed a great Barber Shop and in turn, we needed great products to use on our clients. Paul, who has been in the industry for 25 years, started the Barber shop in 2012 in the industrial area of Byron Bay, which is now home to many well-known Australian and International brands. It has grown into a Byron Bay institution, the shop has grown from one Barber chair to three chairs and we have a range of Three Styling Products and a Beard Oil which we sell online at: jackthesnipper.com and wholesale here: firstname.lastname@example.org
Advice On How to Use Pomades? What Is the Difference Between Pomades and Regular Styling Products?
Pomade is very popular in the men’s Grooming and Barbering industry but it has been around for many years. Originally, Pomade was made from animal fats and was almost impossible to remove without a detergent. Modern day Pomades are much more user friendly. Ours is water-based, so with a dash of water you can re-comb and set back into place or just rinse it out.
It’s hard to tell you an exact difference between ‘regular styling products’ and Pomade if we don’t have a point of reference but we can say that looking for Styling products that are water soluble or water dispersible, like Jack the Snipper products, is the way forward. Not only do they apply effortlessly and protect the scalp, they also just rinse out. Which makes them easy to use and you don’t have to shampoo your hair every time you want to wash your product out. Shampooing your hair everyday strips the hair of natural oils and can also lead to tricking the body into over-producing oil, resulting in oily, lank hair.
All Jack the Snipper products are Sulphate, Phosphate and Paraben free. Less “nasties” in the jar = less “nasties” on your scalp.
Pomade (and our other two styling products, Styling Creme and Matte Creme) can be applied into damp or almost dry hair, depending on the look you are going for. As a general rule, if you want the slick, wet look applying into damp hair is best and then comb to finish. The stronger the hold you desire; the more product you should apply. A lot of men make the mistake of not using enough product, don’t be shy with it.
Where do you think the Men’s Grooming market is going in Australia? What should we look out for?
Men can be a bit slower on the uptake than the fast paced woman hair and grooming industry, having said that Men’s Grooming is on the up all over the world, and Australia is not shy. It’s a rapidly expanding market here and as the demand rises, the more brands we see popping up.
Health and well-being is probably the biggest boom we will see in Male Grooming, as our hair, skin and scalp is a direct reflection of our internal health. Over time we believe that the trend will lean towards men becoming more conscious as to what the put on their hair and skin, so a move towards more organic and natural products will be prevalent.
People everywhere, men included, are starting to think about where their products are made and what goes into them, so we might see a raised interest in where the products are made and whether there is authenticity behind those brands they are buying or if they are just multi-nationals and full of chemicals.
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